Signs are an important part of our day-to-day life, whether we think about it or not. They tell us when to stop in traffic, direct us how to get to where we want to go, tell us what to look at, and so on. With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of events. That’s where these event signage ideas come in.
First, you should ask yourself how you should use event signage? Is it worth it to spend some of your budget on signage? The answer is yes! Event signage can be used to:
- Advertise sponsorships
- Display product information
- Drive brand awareness
- Interact with event attendees
- Guide customers to a location
- Promote products and events
- Encourage attendees to share content on social media
Explore these ideas below and find inspiration for your next event signage design!
1.Signage with lighting
Marquee letters are a popular way to advertise just about anything and light up your event. They are available in a wide variety of sizes and styles, from rustic to sleek and modern. You can also use LED strip lighting, neon signs, or uplighting to add an extra glow to signage.
2. Wooden Signs
You can customize wooden signs to match your event decor. They can be rustic, practical, and personable in all shapes and sizes. They are perfect for wedding venues, caterers, and other businesses that provide event planning services.
3. Chalkboard Signs
Chalkboard signs have become a popular option for event planners and marketing managers because they are an easy-to-clean and easy-to-redesign event signage. These customizable signs are seen at weddings, social events, corporate trade shows exhibition booths, and a variety of other event locations. With the help of chalkboards, your designs can be more vibrant and intricate than ever before.
4. Inflatable Signs
Inflatable signs make a statement and are also easy to transport as they take up much less space deflated.
5. Art Installations
Art installations are an incredibly unique way to advertise a business in an attention-grabbing way. Consider designing an installation if your business will be setting up at musical festivals, art walks, or other outdoor events.
6. Hanging signs and banners
Suspended signs and custom hanging banners can help improve visibility at crowded events like trade shows and conventions. These events are often packed full of company booths, making it difficult for event attendees to see all of the different setups. By incorporating a display that hangs from the ceiling, you can draw attendees’ eyes right to your table.
7. Digital Signage
Display information, images, and other details by using digital signs in your next event. Through electronic screens, digital displays are able to draw attention, display information, and communicate important details to event attendees. Event technology is becoming more popular and allows attendees to engage more with your brand. Check out my other blog post on how to Improve your event planning skills with the help of technology.
Signage is any kind of graphic display intended to convey information to an audience. In events, conveying information should be one of your main priorities which is why signage is important. Your event signage should be designed to leave a positive and lasting impact on event attendees. Be creative and search for the perfect signage that will fit your event.
What signage have you used to deliver your event messages? Do you have any creative or unique ways to promote your event needs? Comment your ideas below!
Thanks for reading!